Mercadoc : marketing sensoriel et marketing olfactif

Scent marketing

Quelques références :

• Morrin, Maureen, Aradhna Krishna, et May O. Lwin. «Is scent-enhanced memory immune to retroactive interference?» Journal of Consumer Psychology In Press, Corrected Proof.
• Krishna, Aradhna, May Lwin, et Maureen Morrin. 2010. «;Product Scent and Memory». Journal of Consumer Research 37 (1) (juin 1): 57-67.
• Morrin, Maureen, et S. Ratneshwar. 2000. «The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands». Journal of Business Research 49 (2) (août): 157-165.
• Lwin, May O., Maureen Morrin, et Aradhna Krishna. 2010. «Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory». Journal of Consumer Psychology 20 (3) (juillet): 317-326.