"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."

  • 70,000 litres of paint
  • 358 single bottle bombs
  • 33 sextuple air cluster bombs
  • 22 Triple hung cluster bombs
  • 268 mortars
  • 33 Triple Mortars
  • 22 Double mortars
  • 358 meters of weld
  • 330 meters of steel pipe
  • 57 km of copper wire

Le making of est ici.