brandjam, marc gobé, design émotionnel

Le nouvel ouvrage de Marc Gobé, auteur de : Emotional Branding: The New Paradigm for Connecting Brands to People (2001) sera bientôt disponible (janvier 2007). Son titre : Brandjam : Creating Profound Emotional Response Through Design.

Descriptif de l'ouvrage proposé par Amazon :

A breakthrough book by the author of the best-selling Emotional Branding and Citizen Brand

  • Insider’s look at creating powerful, compelling brands and identities
  • Exciting new ideas for using design to drive consumers to embrace brands
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobé. The Brandjam concept is about innovation, intuition, and risk. Gobé explains how design is the "instrument" companies can use for jazzing up a brand--how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.

Référence :
Brandjam : Creating Profound Emotional Response Through Design (2007), Marc Gobé, Allworth Press, 288 pages, ISBN : 1581154682.

Pour l'acheter : Brandjam sur Amazon