Mercadoc : marketing sensoriel, marketing olfactif et actus internet par Bruno Daucé

Retail Industry Budapest, Hungary, 19-21 April Bringing together industry experts, this meeting offers innovative solutions, new methods and tools to assist marketers in making the right decisions and help retailers and manufacturers identify ways of providing greater value to their customers.
Source : Esomar

Fragrance Industry New York, USA, 15-17 May (Provisional dates) What is behind the fragrance? How to measure fragrance impact in a meaningful and communicable way? What methods and techniques from other sectors can be adapted to the fragrance industry? These issues and how the consumer responds to them, are the central topics of this conference.
Source : Esomar