{"id":19,"date":"2014-07-12T21:45:09","date_gmt":"2014-07-12T20:45:09","guid":{"rendered":"http:\/\/www.mercadoc.org\/cms\/?page_id=19"},"modified":"2024-08-26T16:45:49","modified_gmt":"2024-08-26T14:45:49","slug":"retail-tour-paris-experientiel","status":"publish","type":"page","link":"http:\/\/www.mercadoc.org\/cms\/retail-tour-paris-experientiel\/","title":{"rendered":"Retail tour"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div id=\"TheTexte\">\n<p>D\u00e9couvrez les meilleures pratiques en mati\u00e8re d&#8217;am\u00e9nagement de points de vente gr\u00e2ce \u00e0 la visite des meilleures adresses de Paris. Retrouvez les derni\u00e8res innovations en mati\u00e8re de concept stores, digitalisation du point de vente, th\u00e9\u00e2tralisation de l&#8217;offre, exp\u00e9rience client, marketing sensoriel.<\/p>\n<p>Ce retail tour, organis\u00e9 en petit groupe, permettra \u00e0 vos \u00e9quipes de d\u00e9couvrir ce qui se fait de mieux dans le domaine de l&#8217;am\u00e9nagement des points de vente et alimentera leur r\u00e9flexion sur leurs propres pratiques.<\/p>\n<p><strong><span style=\"line-height: 1.5em;\">Exemple de programme :\u00a0<\/span><\/strong><\/p>\n<ul>\n<li>Matin\u00e9e de formation consacr\u00e9e au marketing exp\u00e9rientiel et au marketing sensoriel<\/li>\n<li>D\u00e9jeuner en commun<\/li>\n<li>Visite en groupe (12 participants maximum) de 5 magasins afin de d\u00e9coder leurs pratiques<\/li>\n<\/ul>\n<p><strong>El\u00e9ments mis \u00e0 votre disposition :<\/strong><\/p>\n<ul>\n<li>1 fiche descriptive par enseigne<\/li>\n<li>1 grille de lecture<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Plus d&#8217;informations :<\/strong> <a href=\"mailto:bruno.dauce@univ-angers.fr\">bruno.dauce@univ-angers.fr<\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les meilleures pratiques en mati\u00e8re d&#8217;am\u00e9nagement de points de vente gr\u00e2ce \u00e0 la visite des meilleures adresses de Paris. Retrouvez les derni\u00e8res innovations en mati\u00e8re de concept stores, digitalisation du point de vente, th\u00e9\u00e2tralisation de l&#8217;offre, exp\u00e9rience client, marketing sensoriel. Ce retail tour, organis\u00e9 en petit groupe, permettra \u00e0 vos \u00e9quipes de d\u00e9couvrir ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":551,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"TheTexte\">\n\nD\u00e9couvrez les meilleures pratiques en mati\u00e8re d'am\u00e9nagement de points de vente gr\u00e2ce \u00e0 la visite des meilleures adresses de Paris. Retrouvez les derni\u00e8res innovations en mati\u00e8re de concept stores, digitalisation du point de vente, th\u00e9\u00e2tralisation de l'offre, exp\u00e9rience client, marketing sensoriel.\n\nCe retail tour, organis\u00e9 en petit groupe, permettra \u00e0 vos \u00e9quipes de d\u00e9couvrir ce qui se fait de mieux dans le domaine de l'am\u00e9nagement des points de vente et alimentera leur r\u00e9flexion sur leurs propres pratiques.\n\n<strong><span style=\"line-height: 1.5em;\">Exemple de programme :\u00a0<\/span><\/strong>\n<ul>\n\t<li>Matin\u00e9e de formation consacr\u00e9e au marketing exp\u00e9rientiel et au marketing sensoriel<\/li>\n\t<li>D\u00e9jeuner en commun<\/li>\n\t<li>Visite en groupe (12 participants maximum) de 5 magasins afin de d\u00e9coder leurs pratiques<\/li>\n<\/ul>\n<strong>El\u00e9ments mis \u00e0 votre disposition :<\/strong>\n<ul>\n\t<li>1 fiche descriptive par enseigne<\/li>\n\t<li>1 grille de lecture<\/li>\n<\/ul>\n<strong>Eligible au DIF (Universit\u00e9 d'Angers, Formation continue) :\u00a0<\/strong>\n\n<strong>Plus d'informations :<\/strong> <a href=\"mailto:bruno.dauce@univ-angers.fr\">bruno.dauce@univ-angers.fr<\/a>\n\n<\/div>","_et_gb_content_width":"","_cbd_carousel_blocks":"[]","footnotes":""},"class_list":["post-19","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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